TL;DR: Led by Philip Vollet, with Victoria Slocum and Edward Schmuhl: Together we drive narratives, build cult-like brands, and execute a repeatable system that consistently wins developer mindshare at scale.
Our focus is simple: driving attention, converting it into long-term growth, and architecting systems that are both authentic and impossible to copy.
What we’ve achieved
The Attention Layer
Visibility and winning mindshare
We’ve built a repeatable system for virality. Our content now consistently generates over thousands of views, comments, and likes.
Product-led Growth
Building successful AI products to win mindshare
We have designed and launched several successful AI products that act as permanent growth loops. We don’t just talk about AI, we build it from scratch ourselves.
The GTM Engine
Converting Attention
Visibility is just the first step. Our Invisible Funnel uses AI products and high-value content to pull developers into our ecosystem (“selling without selling”).
Live Events
We scaled live events globally using the Proxy Construct model, in partnership with HackerSquad (US) and Tech Europe (EU). This self-funding system has partners pay our proxies to run our events, generating over 18,000 leads from live events in 2025 alone at an incredibly efficient ~$2 cost-per-lead.
The Bottom Line: Does It Work?
We reduced our ad budget from thousands of dollars to basically nothing, because our organic reach and natural personal channels are working way better than any targeted ad campaign. We stopped paying sponsorships; the opportunities now come to us because people want to be part of our reach and visibility.
“First Rule, don’t die.” - Philip Vollet